Online betting has been a thing for more than two decades, and they are here to stay for good. From time to time, players search for the best bookies that can offer quality betting services and an amazing gaming experience. While each sports betting site offers unique services, some are known to be better than the rest.

The best betting sites offer remarkable gaming experiences along with exciting offers such as high odds and free bets. In this article, we will share our measures our team of experts uses to pick the best bookmakers out of the hundreds that exist online.


Bookmakers: What are they?

If you are not familiar with online betting or betting in actual life, you may be wondering what a lot of websites or other bettors refer to as bookmakers. A bookmaker is a business that sets odds and accepts bets on various events. The most popular types of events people bet on are sporting events, races, and virtual sports, in that order. People also like to wager on TV shows, awards, and pop culture.

Depending on the part of the world, people bet on certain types of sports more than others. For example, a large number of U.K bettors prefer to place their wagers on football events in popular leagues. Although bookmakers originated from the U.K, they are now very popular around the world. In fact, the global sports betting and gambling market/industry are worth billions of dollars. Even though bookmaking has evolved from how it started in the 1790s, the principles still remain the same. The probabilities surrounding a sports event are converted to numbers and called odds and used to calculate how much a bet costs and how much you can win by placing a bet.


How Online Betting Works

Online betting is quite straightforward once you understand the basics of it. Let quickly explain how your winnings are calculated based on the odds you select at an online sportsbook. For instance, you want to bet on and Manchester United to win against Burnley. The odds are set for Manchester United to win at 2/1, and you decided to wager $20.

If Manchester United wins the game, this means you get to win $40. On the contrary, if Manchester loses the game or the event ends in a draw, your money stays with the bookmaker. This is a typical example of how betting works, even though there are several different betting types.


What are Bookmaker Licenses, and how important are they?

Every jurisdiction or country has its own method of regulating gambling. In the U.K, the United Kingdom Gambling Commission is responsible for supervising and regulating land-based and online gambling. This public body ensures gambling is safe and fair and that bookmakers pay out winnings and operate using fair terms conditions. They carry out a thorough assessment of the betting website or bookmaker before they issue a license.

Hence, we suggest that you only join bookmakers that own licenses from regulatory bodies such as the Malta Gaming Authority and the U.K.G.C. Always keep in mind that you will be sharing your personal information, banking details with the online betting site you register with. Therefore, you’re safer betting with a licensed online bookmaker.


The Best Licensed Bookmakers in 2021

  • Soccabet
  • 888sport
  • Supabets
  • Bet365
  • Betway
  • Mybet
  • Dafabet
  • Betyetu

How to Rate Online Bookmakers

To diligently rank the bookmakers based on their strong points and weak areas, we have compiled expert reviews on our site. Whether your sport preference is football, basketball, boxing, baseball, tennis, rugby or any other major sports, you are sure to find a betting website that suits your taste.

Choosing from hundreds of sports betting websites is an important step of online betting. You must register with the right bookmakers. Below we list and explain some qualities to look out for in a sports betting website. Of course, you need to first consider the sportsbook's reputation, transaction methods, promotions, and live bet offerings. Then you can proceed to check for the following:

  • The quality of odds offered.
  • The sports options offered.
  • The quality of promotions (especially welcome bonus).
  • The overall usability of the site.
  • Effectiveness of Customer service.
  • Now let's get into the details of the factors listed above

The Qualities of Odds Offered

Odds determine the number of winnings you can get from betting with a bookmaker. It is important that the sportsbook you are betting with offers the best odds possible. For instance, 1xbet may be offering odds of 2/1 on a Chelsea vs Manchester City game. However, Betway is offering less by listing 15/8 odds. Therefore, 1xbet is likely to receive better ratings from us because it offers better betting odds.


The Sports Options Covered

The third measure we use to evaluate each bookmaker we review on our page is the number of sports covered and the variety of bets offered. We examine how extensive the bookmaker’s sports list and the betting option are. By using this measure, sites that offer more sports options and betting options are scored high in our rankings. Popular sports must be covered, as well as others to achieve a well-rounded betting platform.


The Quality of Promotions (Especially Welcome Bonus)

Online bookmakers offer a variety of promotions to keep their customers satisfied and attract new bettors. We thoroughly investigate the quality of promotions offered by sportsbooks, what wagering requirements are tied to them and how often these incentives are given out. Welcome bonuses are very important, and we look out for these as well.

There are different types of bonuses, and our team goes through each of the incentives offered to determine which ones are the best. After analyzing each bookmaker’s bonuses, including the sign-up offer, free bets, and others, we come up with a verdict on the best ones to claim and why. This gives you a clearer picture of what betting with a bookmaker is like.

Also, we take a closer look at the terms and conditions that are attached to the bonuses. The amount of deposit required to claim them and other restrictions placed on these bonuses affect the overall value. Our team read in between the lines of the bonus terms and conditions to know if it is worth it.


The Usability of the Website

Another important criterion we use to determine the best sports betting site is the quality of the website. In our reviews, we write in detail our opinion about the bookmaker's website. Bettors spend a lot of time on sportsbook websites navigating sports options, betting markets, bonuses, and inherently placing wagers. Hence, using a sportsbook website should be as easy as possible.

The layout and interface of the betting website must be designed with the user’s convenience in mind. The website must be intuitive, responsive and load at a fast pace. These are some of the factors our expert team takes into account when assessing an online sportsbook’s website.


Effectiveness of Customer Service

Lastly, we examine the efficiency of the customer service of these bookmakers. You must get easy access to the bookmaker via various channels whenever you have a challenge using the website and need to ask questions or lodge complaints. Fast response is of utmost importance here. The bookmaker’s customer support must be responsive, professional, and empathetic.

We make sure we contact the customer support of each bookmarker we review and take note of their response time. We use all the channels provided by the bookmaker, such as phone calls, live chat and emails. Then we take note of how fast they respond through these channels.

All the criteria listed above can be used by anybody who wishes to review or test an online bookmaker. Don’t forget to gamble responsibly and know your limit.

Frequently Asked Question

We are confident that our betting guide will be of great help to you, even when you have questions about bookmakers that you would like to be answered. The more you know about online betting, the better your chances of profiting from betting online.

Knowing how online betting works is important if you want to make money from placing bets online. It is not a difficult process, and we have compiled a well-detailed guide to help through the process.
Since you will be making transactions online, you must bet with the safest online sportsbook. Our list of top bookmakers has been vetted for food safety.
Betting Apps are proactive methods of betting on smaller devices. Read our page for information on how to choose the best betting apps.
Odds are calculated by simple maths. Every bettor must know how to calculate odds and understand how they work. Refer to our guide for a breakdown of odds.
Live betting allows you to bet on ongoing sporting events. Find out more about placing in-play bets and tips on how to wager on ongoing matches on our website.
Betting exchange is quite new to online betting. Read our page on what they mean and how they work.